For 14 years, I’ve led marketing for mortgage companies, e-commerce retailers, home services franchises, and venture-backed startups. I’ve managed multi-million dollar budgets, built teams from scratch, launched Spanish-language campaigns for the US Hispanic market, and fired agencies that were optimizing for the wrong metrics. I’ve reported to boards, PE operating partners, and founders—and I’ve learned that the gap between “marketing activity” and “revenue” is almost always a leadership problem, not a channel problem.

Now I do this fractionally for 3–5 companies at a time. I bring the strategic judgment of a senior marketing executive—without the $250K salary. I find where your funnel is leaking, install an operating rhythm, hold your agencies accountable, and give you a clear line of sight from marketing spend to revenue.

I hold an MBA and a Master’s in Information Systems, which means I’m as comfortable in your analytics stack as I am in your boardroom. But what actually matters is that I’ve been in the seat you’re trying to fill—and I know what good looks like