Marketing leadership that pays for itself.
A fractional CMO for companies that have outgrown their agency but aren’t ready to hire a $250K marketing executive. I bring the judgment, the operating rhythm, and the accountability—without the overhead.
Who is this for?
This is built for:
PE-backed companies in the first 100 days post-acquisition that need marketing accountability fast—without a full-time hire.
Companies between marketing leaders that need someone to hold the function together, manage agencies, and keep momentum during a transition.
Growth-stage companies that have a marketing team or agency but no executive to set direction, prioritize, and hold the line on ROI.
This is not a fit if:
You need someone to run your Google Ads or write your blog posts. That’s execution—and I have a vetted network of specialists for that. I’m the person who decides what gets executed, measures whether it’s working, and makes the call to scale or kill it.
What the first 90 days look like
Weeks 1–2: Diagnostic
I audit your full funnel from ad spend to closed deal. I review your analytics, talk to your sales team, mystery-shop your lead follow-up process, and identify the specific points where revenue is leaking. You get a clear picture of what’s working, what’s not, and where the biggest ROI improvements are hiding.
Weeks 3–4: Growth Plan + Operating System Install
I build a growth plan anchored to revenue targets—not impressions or clicks. I install a weekly operating rhythm: scorecards, agency check-ins, and a decision-making cadence so nothing stalls. If you need dashboards your board can actually trust, I build those too.
Weeks 5–12: Execute, Measure, Optimize
I orchestrate your agencies, freelancers, and internal team against the plan. I run the weekly marketing standup. I reallocate budget based on what’s actually converting. By week 12, you have a marketing function that runs on data instead of opinions—and a clear set of KPIs tied to revenue.
Services
What’s included
01
Strategic leadership, not task execution.
I set the direction, prioritize the roadmap, and make the hard calls on what to fund and what to cut.
02
Agency and vendor orchestration.
I manage your agencies and freelancers the way a full-time CMO would—with clear briefs, deadlines, and accountability.
03
Weekly operating rhythm.
A standing cadence of scorecards, pipeline reviews, and decision points so nothing drifts.
04
Board-ready reporting.
Dashboards and monthly summaries your leadership team can actually use to make decisions
05
Hiring and team-building support.
When it’s time to hire your first full-time marketing leader, I help you write the JD, vet candidates, and set them up to succeed.
06
Budget forecasting and ROI analysis
Every dollar of marketing spend gets tied to an expected return. No more “activities without a payback target.”
Pamela helped saved us tens of thousands of dollars on our lead acquisition strategy. She worked with our existing team and marketing agency to determine the right marketing channel mix for our company given our historical lead conversion rates and current acquisition costs.
TBD Group
Ready to grow your business?
Take the first step towards driving revenue growth and enhancing your online presence. Schedule a free consultation to talk through your options. If I’m not the right fit, I’ll point you to someone who is.