Marketing Strategy Scorecard Evaluate the strength of your current marketing strategy by answering the following questions. This scorecard will help you identify key areas where your business could benefit from strategic guidance to improve performance and results. Do you have a clear marketing strategy that aligns with your business goals? No strategy in place Somewhat aligned but not well-documented Fully aligned with documented goals and KPIs None How often do you revisit and adjust your marketing strategy? We don't have a set schedule for reviews We review it annually We review it quarterly or after major changes None Do you understand your target audience, their pain points, and buying journey? No clear understanding Somewhat, but need more Yes, we have detailed personas and customer journey maps None Are your marketing efforts integrated across channels (social, email, paid ads, etc.)? No integration, channel operate independently Some integration, but could be improved Fully integrated across channels None How well does your agency or in-house team execute on the strategy? We lack execution on key areas Execution is inconsistent Strategy is executed consistently and effectively None Do you have the right mix of marketing tactics (content, SEO, paid media, etc.) for your goals? Unsure of the effectiveness of our tactics We're using some effective tactics, but could expand We have a balanced and effective marketing mix None Do you regularly track and analyze key marketing metrics (e.g. ROI, CPA, conversion rates)? We rarely track marketing metrics We track some metrics, but not consistently We consistently track, analyze, and act on marketing data None Do you know which marketing efforts are driving the most revenue? No, we're unsure of which efforts are effective We have a general idea, but no concrete data Yes, we have clear attribution data None Are you confident your marketing budget is being allocated efficiently? No, we don't have clarity on budget effectiveness Somewhat confident Very confident, with a clear ROI on spend None Does your business have marketing leadership that is guiding the team toward long-term growth? No marketing leadership in place We have some leadership, but it's not strategic Yes, we have strong marketing leadership with a long-term vision None Do you feel your agency or team would benefit from a more strategic leader to guide their efforts? Yes, we need stronger guidance Possibly, we could use more strategic direction No, we're happy with our current leadership None 1 out of 11 Name Email Business Time's up Related
