Insights
Marketing notes for people who have to make the call
Current, specific, and written for owners and operators — not for marketers who want to talk about frameworks. Every piece carries the date it was last checked.
Compliance
The One-to-One Consent Rule Is Dead. Your TCPA Exposure Is Not.
The rule everyone was watching died in court. The rule nobody was watching tightened on schedule, and its grace period expired in April 2026. Here is where TCPA compliance actually stands.
Read · 9 min · reviewed August 2026
Fractional CMO
Fractional CMO vs. Marketing Agency vs. Full-Time Hire: How to Actually Choose
Three different purchases that get compared on price alone. Here is what each actually buys, what they cost in 2026, and the question that separates them.
Read · 8 min · reviewed August 2026
Home Services
Roofing PPC in 2026: What It Costs, What Google Just Changed, and When to Hire Help
Google is retiring standalone Local Services Ads and folding them into Performance Max. Roofing is named in the first US wave. Here is what changes, what leads actually cost, and how to decide who should run your account.
Read · 9 min · reviewed August 2026