For PE operating partners
One marketing operator. Deployed across the portfolio.
Your home services roll-up doesn’t have a marketing problem at one company — it has the same marketing problem at five. I install one accountable go-to-market system — strategy through execution — portfolio-wide, and report it in the language your deal team already speaks: CAC, payback, pipeline, EBITDA.
Where I plug into the hold period
Built for deal timelines, not brand journeys.
Diligence
Marketing due diligence
CAC truth-testing, channel dependence, attribution quality, agency contract review. Know what you’re buying before you buy it.
First 100 days
Accountability install
The 90-Day Leadership Install: baselines, payback targets, weekly scorecards, one owner for the funnel. Quick wins fund the program.
Mid-hold
CAC compression & replication
The playbook that works at one brand gets documented and deployed across the others — leverage, not reinvention.
Pre-exit
An engine buyers believe
Repeatable demand, clean attribution, and marketing metrics that survive a quality-of-earnings look — growth that isn’t founder-dependent.
Why founders actually listen: I’ve run marketing inside operating companies for 14 years. Your operators get a peer who talks cost per booked job — not a consultant with a framework poster. That’s the difference between a mandate that sticks and a line item they quietly ignore.
Portfolio proof
It’s already worked inside a portfolio.
+30%
Lead conversion improvement, home services portfolio company
“Pamela’s strategies significantly transformed our online presence. She helped improve our lead conversion rate for our home services company by almost 30%.” — Private equity home services group