How much does marketing cost?
Two ways to work together
Pricing Models
Engagement models built for operators.
90-Day Leadership Install ($15k-$25k flat fee)
Deliverables: Audit & baselines · Growth Plan · OS install (dashboards, cadences) · Quick wins · Budget reallocation · Board pack · Hiring/agency plan
Best for: PE-backed or founder-led companies that need marketing accountability installed fast—before committing to an ongoing engagement.
Fractional CMO (ongoing)
Most clients start with the 90-Day Install and transition to an ongoing engagement. But if you already know what’s broken and need someone to fix it, we can start here.
* 1 day/week: $6.5k–$9k/mo
*2 days/week: $10.5k–$14k/mo
Includes: Leadership, vendor/agency orchestration, forecasting, hiring support, board preparation, experimentation program.
Best for: Companies that need an ongoing marketing executive to run the function, manage vendors, and own the number—without the full-time hire.