Pricing
You’d never accept “it depends, book a call” from a vendor you’re about to pay. You shouldn’t accept it from a marketing executive. Two ways to work together — both with the number attached.
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90-Day Leadership Install
$15K–$25K flat fee, scoped up front
Weeks 1–2: full-funnel audit & baselines — the leak diagnosis
Weeks 3–4: growth plan with payback targets; budget reallocation begins
Weeks 5–12: weekly scorecard, standup cadence, marketing execution orchestration
Best for: first engagements, PE first-100-days installs, and owners who want proof before an ongoing relationship.
Ongoing Fractional CMO
From $6.5K/mo scoped to your engagement
Marketing leadership on your executive team
Agency & vendor orchestration with real consequences
Forecasting, budget ownership, experimentation program
Board preparation and investor-grade reporting
Marketing execution orchestration
Best for: after the install — or companies between marketing leaders that need the seat filled now.
Execution needs — ads management, creative, email, landing pages — are scoped alongside either engagement, delivered through my AI-accelerated bench and your vetted vendors. One invoice, one accountable partner.
The seat, three ways to fill it.
What you need
Fractional CMO (me)
Full-time CMO
Agency alone
Annual cost
$78K–$168K
$250K+ salary, plus bonus & benefits
$36K–$120K+ retainers, plus ad spend
Sits on your side of the table
Yes — fiduciary to your P&L
Yes
No — grades its own homework
Sets strategy & owns the budget
Yes
Yes
Executes what it’s handed
Holds vendors accountable
Yes — scopes, deadlines, consequences
Yes
Is the vendor
Execution included
Yes — managed bench + your vendors
No — still hires agencies
Yes — but grading itself
Right-sized for owner-led firms
Yes — built for your stage
Usually premature
Leaves nobody in charge
Time to productive
Diagnosis in 2 weeks
3–6 months to hire, then ramp
Fast to start, slow to prove
We’re probably a fit if…
You’re an owner-led financial services firm, a home services company doing $2M–$20M, or a PE firm building one
You’re spending real money on marketing and can’t tie it to closed revenue
You have vendors or a small team that needs a leader, not more headcount
You want a number on the scorecard, even when it’s ugly
We’re probably not if…
You’re pre-revenue or under ~$1M — you need execution help first
You’re looking for a 30-day silver bullet
If that’s you, I’ll say so on the call and point you somewhere better — it’s a 20-minute call, not a 20-minute pitch.